08. 09. 2011

Support to the campaign “THE BATTLE FOR THE BABIES”

On September 1, the B92 Fund launched the campaign in order to raise the funds for buying 100 new incubators for hospitals across Serbia.

Namely, incubators in Serbian hospitals are close to being 40 years old. Prematurely born babies are put in incubators that are even older than their parents. Usually these incubators have no warranty, have not been serviced for a long time and lack spare parts. Outdated equipment does not provide adequate health care and its using is life threatening. Thus, buying new incubators is an urgent matter, in order to ensure basic conditions for health care of preterm babies.

ANEM has joined this B92 Fund humanitarian action in such a way that a large number of ANEM TV and radio stations across Serbia will provide media support to the campaign for raising funs for the purchase of new incubators. ANEM stations will broadcast, free of charge, video clips and radio jingles of the campaign, and report on it in their news programs.

ANEM and its member stations jointly supported this idea believing that, in synergy with the public sector, companies and individuals, the media should also take part in the battle for babies' health and safety.

32 ANEM member stations support this campaign, namely 24 TV and radio stations and 8 RTV media outlets that will be broadcasting TV video spot and radio jingle: TV Cacak from Cacak; TV Pozega from Pozega; NTV 017 from Vranje; TV Valjevo from Valjevo; TV Smederevo from Smederevo; Radio Pozega from Pozega; Radio Bus from Kovin; Radio Leskovac from Leskovac; Radio Kontakt Plus from Kosovska Mitrovica; Radio Vrbas from Vrbas; Radio M plus from Mladenovac; JP Radio NB from Novi Becej; Radio Patak from Valjevo; Radio Ozon from Cacak; Ivanjicki radio from Ivanjica; Radio Plus 010 from Pirot; Radio Ok from Vranje; Radio Uzice from Uzice; Radio Kikinda from Kikinda; Radio Ema from Bujanovac; Radio City from Nis, Radio Cacak from Cacak; Radio Luna from Uzice; Radio 021 from Novi Sad; RTV YU ECO from Subotica; RTV Caribrod from Dimitrovgrad; RTV Prima from Bajina Basta; RTV Stara Pazova from Stara Pazova; RTV Sumadija from Arandjelovac; RTV Ok from Kovacica; RTV Trstenik from Trstenik and RTV VK from Kikinda.